Our Mission is to translate made in Italy fashion brands into successful Fine Fragrances brands and to launch innovative concepts within the global prestige fragrance market.

Every product we conceive, develop and distribute has to be market relevant and brand relevant in order to create long lasting competitive value.

In a mature market characterized by hundreds of launches per year we want to make the difference through a new approach to innovation and marketing, in three major domains: Olfactive Design, Strategic Design and Brand Design. 

Olfactive Design:
in-house fragrance know-how in partnership with the best fragrance houses and perfumers to assure quality, creativity, originality.
Strategic Design:
design is in everything we do - a glass bottle, a consumer leaflet, a trade folder, a press poly-sensorial event - to create a memorable brand experience.
Brand Design:
strong consistency between the brand and its fragrance translation in every single detail, moving from products to product systems, focusing on brand building rather than one-shot launches.